Two of the world's leading country-of-origin academics have collaborated on this strong work on national image. It is not for the faint-hearted: Profs Jaffe and Nebenzahl have backed up their theories with hard, academically rigorous research. It is not a book for the casual marketer, but for a marketing expert that has an understanding of the qualitative and quantitative analyses of marketing research. Despite the academic foundation, the authors have filled this book with up-to-date examples, including the Rover sale by BMW and the revival of the 'Buy New Zealand made' campaign in late 2000. There are useful lessons for identity professionals applying national branding to not only nations but any product or service making use of a country's image. Those charged with promoting nations will be advised to read this comprehensive and complete work.

I waited several months after this book came out before I bought it. Now I am devouring it like I would a good novel, and wonder why I waited so long to get myself a copy. Ellen Kamhi brings to the book all her knowledge that only a microbiologist would have (besides her knowledge as a clinical healer for several decades). Dr. Zampieron brings to the book his years of treating people in his clinic of naturopathic medicine. As an example of the quality of the information: a friend and I wanted to get the real truth about using ephedra. In all other literature we only ran in to warnings to stay away from ephedra. This book gave a history of benefits of ephedra and guidelines for using it safely. The information is researched in great detail, and the authors continually cite refereed journal articles to show the reader what science has done up to now to validate these traditionally-used herbal remedies. You also get detailed instructions on how to make tinctures, poutices, castor oil packs, etc. Bottom line, with this book you are on your way to health and wellness with the gifts the planet has given us, in the form of plants.

This text is essentially the essentials of modern neurosurgery. It is superb for medical students who are doing a neurosurgery elective or sub-internship who want a quick overview of nearly all aspects of neurosurgical care. It is well organized and the explanations are very succint with a solid balance between practical and theoretical. It is definitely readable overnight for preparation the day before the rotation or examination.

Like the first volume, this is excellent. Once a crossword puzzler gets the hang of diagramless puzzles, regular puzzles will seem ho-hum. A one page essay is included that nicely explains techniques and strategies for solving this type of puzzle.

A fabulous book of rare quality. The particular one I read was original from 1851. Smooth writing for the time period with entertaining narrative and dialogue.

"No Disgrace To My Country" is the story of John C. Tidball, an Ohio farm boy
who, by good fortune, got into West Point in 1844 at the age of 19 and graduated in 1848 as the
Mexican War ended. He elected the artillery arm of the service, where his love of the big guns
kept him, to the detriment of his advancement in rank, until he retired as the Army's premier
artillerist in 1889 after 45 years of service. He was promoted after retiring to the rank of
brigadier general.

General Tidball was himself an excellent writer and this story is substantially based
on his journals and letters, excerpts from which are cogently interspersed.

Tidball was in or at practically every major engagement of the Army of the
Potomac from First Bull Run to Petersburg and his perspectives on the actions and the Union
commanders and officers are unfailingly interesting. He was, as were so many in that army, an
admirer of McClellan and suspicious of Lincoln and his administration and of the war aims of the
North. But on less traveled tracks and of particular interest are the pre-war stories of Tidball's
life as a plebe at West Point (where French almost did him in), his assignments in the Old Army,
including brushes with some of its notorious characters, postings to Savannah and Augusta,
participation in the 35th Parallel Pacific Railway Survey (to the report of which he contributed
several accomplished sketches), standing guard at Lincoln's inauguration, his first marriage and
widowerhood with two small sons (who were raised by his father while Tidball followed the flag).

Pensacola Harbor, in 1861, one of the best and most strategic ports on the Gulf
Coast between Florida and New Orleans, was guarded and controlled by Fort Pickens on Santa
Rosa Island. As the war began, Lincoln determined that Fort Sumter would have to be
surrendered but that Fort Pickens should be reinforced, defended and saved if possible.

Tidball was in charge of a battery of artillery that was part of the relief expedition dispatched in haste and
great secrecy in April 1861 from New York on the steamship "Atlantic" to save Fort Pickens. The
success of the effort denied the Confederacy the use of Pensacola Harbor and Naval Yard
throughout the war.

At the end of the war, while holding brevet ranks of brigadier general in the regular
service and major general of volunteers (in all he was breveted five times for gallant and
meritorious service), Tidball reverted to his permanent rank of captain. He had turned down
several opportunities for rapid advancement in the regular service during the war that would have
entailed his leaving the artillery service. The limited opportunities for advancement in the artillery
service, and what he perceived to be substantial defects in its organization, rankled and at times
depressed Tidball throughout his career. He, with, particularly, Henry Hunt and William Barry,
two of the great artillerymen who were Tidball's superiors, did have some success during the war
in restructuring the organization and use of artillery, including the creation of true horse artillery
units of which Tidball was one of the first commanders. Eventually, the insistence of these
officers and others that the artillery should be organized and commanded as a separate corps bore
fruit when Congress so provided in 1901.

Just as his activities before the war that were on ways less travelled are of
particular interest, so too are his activities during his 25 years of service after the war. In 1868,
the year after the purchase of Alaska, Tidball was sent there to set up and command the Military
District of Kenai, a principal element of the newly created Department of Alaska. In 1870, while
back in the states on leave, he married a younger woman (with whom he had five more children)
after a suit that was not wholly pleasing to her father, Napoleon Jackson Tecumseh Dana, an
1842 graduate of West Point who finished the war as a major general of volunteers and had
returned to civilian life. The newlyweds set up housekeeping in Kodiak which they departed
without regrets in the fall of 1871 when Tidball was given a new assignment. He served as an
aide-de-camp on General Sherman's staff from 1881 to the end of Sherman's term as general-in-
chief in 1883, and accompanied Sherman on the General's valedictory 11,000-mile tour of the
West with two Supreme Court justices in tow as the General's guests.

In 1879, Sherman had ordered the publication of Tidball's magnum opus the
"Manual Of Heavy Artillery Service." It was published in 1883 and for many years thereafter was
the definitive work on the management and use of artillery. Toward the end of 1883, Tidball took
over as commandant of the Artillery School and commandant of the post at Fort Monroe. He
held these commands until he retired from the Army on January 25, 1889, his sixty-fourth birthday.

Applying in 1842 to the Secretary of War to be admitted to West Point, Tidball
wrote that it had not been his good fortune to receive as liberal an education as he desired and
that he "embrace[d] this opportunity to if possible gain admission to that institution to gain a
better education, and be an honor to my friends and no disgrace to my country." He clearly
accomplished these aims summa cum laude. By any measure, his was an extraordinary and
remarkable life personifying the tenets of duty, honor, and country.

"No Disgrace to My Country," by a distant relative of General Tidball, is a valuable
contribution to understanding an obviously intelligent and highly motivated and performing
second-level Union commander in the Civil War. It adds substantially to our understanding and
appreciation of that extremely important species which supplies the backbone of armies. The
story is well told and is read with great pleasure as well as profit.

This English translation of Tadahiko Mizuno's Japanese book on cold fusion served as a valuable introduction to significant research and progress in a scientific process many have written off as unachievable. In recounting his personal research with electrochemical cells designed to produce a practical source of energy, Dr. Mizuno tells a story of many failures and a few successes. Clearly, reproducibility and consistent power production have been significant problems in producing energy by cold fusion. Though Mizuno was forced to work under conditions that would be regarded as difficult and unacceptable in much of Europe and the U.S., this persevering researcher slowly learned important factors that relate to the goal of achieving a sustained, controlled, and repeatable cold fusion. The obstacles faced by Mizuno were not limited to poor laboratory equipment or the expense of crucial materials, for he also was required to perform the time-consuming teaching duties of a professor and direct or restrict his research and publication efforts as required by authorities. Dr. Mizuno seems to understand what engineers know quite well: a valid theory facilitates the design of a device by proceeding with a design based upon the knowledge of electrical, chemical, and physical properties of materials. I quite enjoyed those parts of the book that revealed the human qualities of Dr. Mizuno as he struggled towards his personal goal of demonstrating cold fusion. At times, he shares a moment of philsophical reflection, showing delightful sides of his personality and character. For a novice in cold fusion research, the glossary proved indispensable. Here, terms are carefully defined, instrumentation functions are described, energy relationships are listed, chemical reactions are explained, and acronymns are expanded. Most readers can learn a lot of basic material on cold fusion by just reading the glossary. The book includes a bibliography of references, an index of topics, and an eight-page cold fusion chronology describing key events from 1967 to 1999. Experienced cold fusion researchers will want to read this book to see if they are named in it and to follow the path to knowledge taken by one of their greatest colleagues. Novices interested in this subject will find that this book tells a readable, event-driven story that teaches as it informs.

This revised version of the Gelb's famous biography from the sixties is an incredible read. It traces the life of O'Neill from his early beginnings to his first Broadway play, Beyond the Horizon. One gets an in-depth view of his life with his parents and brother. Monte Cristo provides the modern reader with an enriched biographical background that really elucidates aspects of O'Neill's masterwork, Long Day's Journey Into Night. This biography is clearly written, thoughtful, provocative, and interesting. It's definitely one of the great literary biographies of an American writer.

This book contains much information on some of the early settlers of the Okefenokee Swamp - focusing on families that resided in Charlton County, GA. Many pictures are included as well as folk stories, local legends and songs, and even a swamp vocabulary section. This book is a must for those researching this area.

Have you ever been drawn into a book because you felt like the author was writing especially for you? *On Becoming A Counselor* is warm, human and engaging. It is written for ANYONE who, without extensive psychological training, comes in contact with troubled or anxious people. This contact may be in a work setting, or across the back yard fence: the confused, the suffering, the immature who so often look to others for help.

Mr. Kennedy writes that most of the counseling today is done, not be trained counselors, but by folks like you and me, who find ourselves "chosen" by another to hear a painful story, like it or not; that troubled individuals intuitively know how to seek out those who will listen. The work is especially helpful because it answers the one essential question: What can we really do for another?

From the introduction, Mr. Kennedy writes: "There is no disgrace in not being able to remake people...There is every honor, however, in helping persons move even a few inches closer to self-responsibility, in assisting them to turn in a new a healthier direction in life. The curse of the "amateur" therapists is their determination to change people at all costs, and they frequently blunder, trampling on the sacred places of others' personalities in the process."

*Counselor* provides us with the tools we need to respond to other people's problems with compassion and intelligence, and offers advice on how to take care of ourselves in the process. The added bonus is that Mr. Kennedy is a wonderful writer with a gentle sense of humor. The chapter about people who are resistant to help is called, "I Won't Dance, You Can't Make Me."

Mr. Kennedy has written several books about Catholicism and he is not afraid to ask the tough questions. Please don't discount his wisdom because he is a religious writer. *Counselor* is both secular and intensely spiritual. Kennedy's humanity and compassion come through every word of his remarkable 433 page book.

If you are in any field of counseling, or come across troubled souls, then this book is for you. A real treasure house of wisdom for all of us.